Link building is a necessary strategy in successful search engine optimization (SEO) campaigns. The problem is that building high-quality backlinks is a rather complex and time-consuming task.
How can digital marketing agencies meet the challenge of balancing client demands with the allocating resources required to build high-quality links? White label link building provides a practical solution that allows agencies to offer high-quality link building services to their clients without the need to build an in-house team.
In this blog post, we’ll discuss what white label link building is, why it's so important, and how it can benefit your agency and clients. Let’s get started!
What Is White Label Link Building?
White label link building is a strategy where a client-facing SEO agency outsources the process of acquiring backlinks to a specialized third-party link building agency that works on behalf of the client-facing SEO agency's clients under the client-facing agency's brand name.
In this arrangement, the white label link building agency does the heavy lifting in the link building campaign — researching, outreaching, and securing high-quality links, etc. — while you present the results to your clients as if your team handled the work.
White label link building services allow digital marketing agencies to offer link building services without hiring an in-house link building specialist. The method has gained popularity lately because it allows agencies to meet client needs without diverting their focus from their main services.
White label link building is a strategy where a client-facing SEO agency outsources the process of acquiring backlinks to a specialized third-party link building agency that works on behalf of the client-facing SEO agency's clients under the client-facing agency's brand name.
For agencies that specialize in areas like healthcare PR, SaaS, Tech, and ecommerce, where the stakes for authoritative, high-quality backlinks are particularly high, white label link building services can be especially beneficial. This is because white label link building offers a way to deliver exceptional results without overextending internal resources.
Why Is Link Building Important for SEO?
Backlinks are super important for SEO campaigns because they essentially serve as endorsements of your website’s content by other sites. Search engines like Google view these links as signs of trust and authority. When a website accumulates high-quality backlinks, it tends to rank higher in search results, which can lead to increased visibility and more organic traffic.
If you're going to engage white-label link building services, it's important to understand the different types of backlinks so that you can assess whether your white label link building agency is offering you high-quality links.
Backlinks not only signal authority to search engines but they can also directly increase traffic by funneling visitors from other sites. The higher the domain authority of the linking site, the more valuable the backlink. For this reason, it’s always a good idea to focus on acquiring links from reputable sources with a high domain authority during your link building efforts.
Common Types of SEO Backlinks
If you're going to engage white-label link building services, it's important to understand the different types of backlinks so that you can assess whether your white label link building agency is offering you high-quality links. Here are some of the most common types of SEO backlinks:
DoFollow Backlinks
DoFollow links pass on authority from the linking site to the linked site, which directly influences search engine rankings. These links are essentially any link without a "nofollow" attribute in their <a> tag - we discuss that next under "NoFollow Backlinks."
Acquiring DoFollow links from sites with a high domain authority is necessary if you’re trying to improve your site’s visibility in search engine results.
NoFollow Backlinks
NoFollow backlinks instruct search engines not to pass authority to the linked site. Here's how to spot them: in the HTML code of the website hosting such a link, these backlinks have a "rel" attribute in the <a> tag that reads "nofollow."
If your white label link building agency is providing you with only NoFollow backlinks, it's time to move on.
While NoFollow links generally don't directly affect rankings, they can still be valuable for generating referral traffic and creating a natural link profile. However, if your white label link building agency is providing you with only NoFollow backlinks, it's time to move on.
Affiliate Backlinks
Affiliate backlinks are generated through affiliate marketing. These links often contain tracking codes to monitor sales or leads generated from the affiliate’s promotion. While affiliate backlinks are typically marked as NoFollow, they can still contribute to brand exposure and traffic.
User-Generated Content (UGC) Backlinks
UGC backlinks are links embedded in content created by users (such as comments or forum posts). While these links can sometimes be beneficial, they require careful moderation, as they're a common way for spammers to rapidly build low-quality backlinks.
Sponsored/Paid Backlinks
Sponsored backlinks are acquired through financial transactions and should be disclosed with a NoFollow tag to comply with search engine guidelines. If you don’t disclose that you paid for a backlink, you might have to deal with penalties from search engines.
Although paid backlinks can increase visibility, relying too heavily on paid links is not recommended since it can negatively affect your site’s credibility if overdone; also, because they're NoFollow when done correctly, they generally won't be passing any link authority to your site.
When to Consider White Label Link Building
There are several scenarios in which outsourcing link building services could be an ideal solution for your agency. Let’s break it down below:
When Clients Request Link Building
If a client asks for link building services that your agency isn’t equipped to handle, outsourcing to a white label provider can fill that gap. With a proper agency, you won’t have to worry about compromising on quality, either.
When You Spot Link Opportunities for Clients
If you happen to identify a need for better backlinks in a client's SEO strategy, a link building agency will allow you to address this need without overburdening your team.
When Your In-House Team Is Overwhelmed
If your internal team is struggling to meet certain demands, partnering with a link building company could be a great way to manage the workload and maintain service quality.
When Testing Link Building as a Service
If you’re considering adding link building tactics to your service offerings, using a white label provider could be a great way to test the waters. Outsourcing link building means you also won’t have to deal with the upfront investment required to build a team from scratch.
The Benefits of White Label Link Building
White label link building comes with several advantages. It’s truly an excellent choice for agencies looking to expand their offerings and provide better results for their clients. Let’s take a closer look at the main benefits of white label link building below:
High-Quality Links
A reputable white label agency will have established relationships with authoritative websites across different niches (like healthcare and SaaS, to give you a couple examples). These connections allow them to secure authoritative links that can significantly improve your client’s SEO performance.
Superior Content Creation
Effective link building requires original content that is both high-quality and relevant to the target audience. White label agencies often provide exceptional content creation services. With a reputable white label agency offering premium link building services, this means the guest posts and other materials used for link building will always be of the highest standard.
Cost Savings
Building an in-house link building team can be expensive. It often requires competitive salaries, benefits, and ongoing training. White label SEO agencies, on the other hand, provide a more affordable, fixed-price alternative that allows you to control costs while still delivering excellent services to your clients.
Brand Building
White label services also allow you to present all work under your brand, including reports and progress trackers. This not only strengthens your brand’s reputation but also positions your SEO agency as a full-service provider that’s capable of delivering comprehensive SEO solutions.
Access to Expertise
Quality white label agencies specialize in link building strategies and have developed efficient processes and link building techniques that might take years to develop in-house. By leveraging their expertise, you’ll be able to offer your clients the best possible articles without the learning curve required to manage day-to-day link building tasks.
Risks to Avoid in White Label Link Building
While white label link building services come with plenty of benefits, it’s important to be aware of the potential pitfalls that come with them. Unfortunately, some link building services can actually do more harm than good. Here are a few red flags to watch out for:
PBNs (Private Blog Networks)
Some white label link building services use PBNs, which are networks of websites designed solely to build links to a target site. While these links might temporarily increase search engine rankings, they are against Google’s guidelines and can result in penalties.
Link Farms
Link farms are similar to PBNs. They are basically groups of websites that exist solely to generate paid backlinks. These low-quality links can lead to penalties and damage your client’s site’s reputation, so it’s best to avoid them at all costs.
Low-Quality Directory, Comment, or Forum Links
Low-quality UGC links generally offer little to no value for SEO and can be seen as spammy if not used carefully. You’ll definitely want to take the time to closely review any links used in comments or customer reviews.
Fake Guest Post Services
Some white label services offer fake guest posts on low-quality sites, including PBNs and link farms. These posts add no real value and can harm your client’s SEO efforts. This is why it’s important to do due diligence and make sure that the service provider you’re thinking about hiring is legit.
Unproven Link Builders
Always ask for link building service case studies or references when you're thinking about working with a link building partner. Unproven link builders who make big promises but can’t provide evidence of past successes should always be avoided.
Unfortunately, some link building services can actually do more harm than good.
Conclusion
At Reporter Outreach, we understand the challenges that agencies in healthcare PR, SaaS, Tech, and ecommerce sectors face daily. Our white label link building services are designed to meet the specific needs of your clients, whether they require authoritative backlinks in highly regulated industries or need to build their online presence in competitive markets.
Our team specializes in connecting businesses with excellent journalists to secure media coverage and build authoritative backlinks from relevant websites. By leveraging our extensive network and expertise, we can help your clients achieve better search engine rankings, increased visibility, and higher traffic — all under your brand name.
Don’t wait to start building quality backlinks to increase your company’s visibility online. Book a Call with us today to discuss how our white label link building services can help you meet your clients’ needs and grow your business.
