Digital PR and Link Building
for Healthcare

White-hat and black-hat links refer to the ethical and unethical practices, respectively, used in search engine optimization and link building.

‍White-Hat Links:
‍White-hat links are created following the guidelines set by search engines. They are ethical practices aimed at improving a website's search engine rankings while also providing value to users. These links are typically earned through quality content, user engagement, and legitimate outreach strategies. For instance, using HARO (Help a Reporter Out) to provide valuable insights to reporters is an acceptable white-hat technique.

The goal of white-hat link building is to create a sustainable online presence that delivers relevant content and provides a positive user experience. It's about building trust and authority over time, which can lead to higher visibility, increased traffic, and more conversion opportunities.

‍Black-Hat Links:
‍On the other hand, black-hat links involve manipulative practices that go against search engine guidelines. The aim is to quickly improve a site's search engine rankings, often without regard for providing value to users. Examples of black-hat methods include participating in link schemes or networks, using hidden links, and keyword stuffing.

While these techniques might provide a short-term boost in rankings, they carry significant risks. Search engines like Google have sophisticated algorithms to detect such activities. If caught, websites can be penalized, which may result in decreased rankings, loss of traffic, or even removal from search engine results altogether.

At Reporter Outreach, we only engage in white-hat link building strategies designed to give your website long-term growth and sustainability.

Yes, we have a team of highly-skilled, native copywriters who conduct extensive research and write compelling copy.

Additionally, all of our content is passed through Grammarly and Copyscape to ensure the content is grammatically correct and free of plagiarism.
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If you prefer to write the content yourself, we guide you through our process and optimize each piece of content for the best chance of getting published.

For HARO link building campaigns, on average, it takes 3 weeks of consistent HARO outreach to start seeing published articles and high quality backlinks.

In some cases, it can be sooner, or longer, depending on the industry. We're at the mercy of each publisher's editorial calendar.

The key to successful link building is to build a consistent pipeline of HARO outreach for relevant requests. The work we do in month 1 typically yields links in month 2, and so on.

We do, however, see HARO links in a matter of a few days on occasion. We constantly monitor for mentions of your band using Google Alerts and other tools.

We understand that choosing the right link building service is a critical decision for your business, and we appreciate your consideration of Reporter Outreach. Here are a few reasons why our service stands out from the competition:

1. Tailored Solutions: Unlike many of our competitors, we offer customized outreach strategies that are specifically designed to meet your unique needs and goals. Our team takes the time to understand your business and target audience, ensuring that our approach aligns with your objectives.

2. High-Quality Copywriting: Our copywriters are highly trained, professional researchers who craft well-written, informative, and engaging pitches, while representing your brand in the best possible way.

3. Exceptional ROI: Our clients consistently see a significant return on their investment with us. From increased web traffic and improved search rankings to enhanced brand visibility and authority, our services deliver tangible results that directly contribute to your bottom line.

4. Ease of Use: We provide a turnkey solution, allowing you to focus on your business while we work behind the scenes to deliver incredible links. We strive to make our process as simple and straightforward as possible for our clients.

5. Proven Track Record: We've helped hundreds of businesses achieve their digital marketing goals. Our case studies and positive client testimonials speak to the effectiveness of our approach and the quality of our service.

Investing in Reporter Outreach means investing in a partner dedicated to your success. We go beyond just delivering a service—we work closely with you to ensure that our efforts align with your vision and contribute to your business growth.

Based on the package that you select, we guarantee that we will get your specified number of articles published with a link included.

However, we can't guarantee placement on a specific website, as we're at the mercy of each journalist and their editor.

We keep working until all of your links have been published, and we only count websites that are above DR 40.

If we get your brand featured and the site only mentions your brand without a link, that is considered free press for your brand and is not counted toward your link building purchase.

Content syndication is the process of distributing an article to multiple websites. This can help increase exposure for your content and attract new readers, an added benefit of HARO link building.

As an example, let's say we get published on the media outlet, GoBankingRates, which has a DR of 80, and has monthly organic traffic of 2.4M.

The article gets syndicated to Yahoo, which has a DR of 92, and has monthly organic traffic of 61.8M.

Awesome, right? 

In terms of how this is applied to your purchase, only 1 syndication per article is counted when the site is above DR 70.

This ensures top-tier HARO placements, which typically have extraordinary monthly organic traffic, and can lead to referral traffic.

In this example, the syndication to Yahoo increased exposure 25x more than if it was only published on GoBankingRates.

The majority of the time, the link is branded anchor text that points back to your home page. This is out of our control, as this is the general nature of the way articles are written.

For example, the article will say something like: 

According to Johnny Appleseed, CEO of AppleTree.com, "the best apples are Fuji apples."

However, if you have robust blog content, we can sometimes reference a blog post to support what we're writing in our pitch. In some cases, a journalist will link back to your blog post.

In this example, if you had some content about Fuji apples, we would try using that in our HARO pitch.