Analytics

Introduction

BloomsyBox, a monthly flower subscription service, faced the challenge of scaling their organic traffic to reach more customers and drive sales. To achieve this, BloomsyBox set out with the goal of substantially boosting their online visibility through a strategic link-building campaign. This case study explores the methodologies employed, the execution process, and the impressive results achieved.

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Objectives

  • To significantly increase organic traffic to BloomsyBox’s online platform.
  • To enhance domain rating through the acquisition of high-quality backlinks.
  • To improve brand visibility and boost search engine rankings for key floral subscription-related keywords.
  • Ultimately, to drive sales by increasing inbound leads from organic search.

The Project

BloomsyBox aimed not only to elevate their sales but to also establish themselves as a leading name in the eCommerce flower subscription market. Recognizing the importance of a strong online presence, they focused on bolstering their SEO foundation with a targeted link-building campaign. The initiative began with an in-depth analysis of BloomsyBox’s existing content to identify promising linkable assets. Armed with this information, our team devised two primary strategies: link insertion and digital PR.

Link Insertion Strategy

We conducted manual outreach to webmasters across relevant websites, requesting the addition of links that pointed back to BloomsyBox’s content. Our focus was on using specific, targeted keywords as anchor text to enhance link equity and contextual relevance.

Digital PR Strategy

Simultaneously, we launched a diligent digital PR outreach campaign, regularly pitching contributions to reporters writing about eCommerce, lifestyle, and floral topics.

Results & Outcomes

After an intensive 10 month campaign, BloomsyBox experienced an extraordinary 555% increase in organic traffic. These results were driven by:

  • Improved Domain Rating: The influx of authoritative backlinks boosted BloomsyBox’s credibility and standings on search engines, raising their Domain Rating from 52 to 58.
  • Enhanced Search Rankings: An increased number of quality backlinks resulted in better visibility and higher rankings for essential floral subscription-related keywords.
  • Referral Traffic: The backlinks served as gateways for referral traffic, with visitors accessing BloomsyBox’s platform from other reputable sites.

Between September 2023 and July 2024, our team secured 54 links from prestigious publications within the floral and lifestyle niche. The average Domain Rating of these articles was an impressive 79, reflecting the quality of the sources we targeted. This effort not only led to a 555% surge in organic traffic but also improved Google search rankings for critical keywords in the flower subscription category.

Some notable published articles include:

BloomsyBox’s case study highlights the effectiveness of a well-executed link-building strategy when complemented by solid on-site SEO efforts. It demonstrates the critical role of strategic outreach and the emphasis on quality over quantity in link acquisition. The outcomes exceeded BloomsyBox’s expectations, setting a precedent for eCommerce platforms aiming to amplify their organic search traffic and translate it into sales growth. Through diligent execution and sustained efforts, BloomsyBox has become a testament to the transformative power of digital marketing expertise.

Take the Next Step

Are you ready to witness extraordinary growth in your organic traffic? BloomsyBox’s success is not just a story of achievement; it’s attainable. Connect with us to learn how our bespoke link-building strategies can elevate your eCommerce platform to new heights. ‍

Request your personalized consultation today and start your journey towards becoming an industry leader in the digital space.

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