Analytics

Introduction

In the competitive landscape of Software as a Service (SaaS), Qooper Mentoring & Learning Software stood at the threshold of a pivotal growth challenge. To escalate their market presence and drive sales, Qooper set forth the objective of significantly enhancing their organic traffic through strategic link-building tactics. This case study delineates the methodologies applied, the execution, and the remarkable results that followed.

Objectives

  • To substantially increase organic traffic to Qooper's online platform.
  • To increase domain authority through high-quality backlinks.
  • To elevate the brand’s visibility and improve search engine rankings for targeted keywords.
  • Ultimately, to drive sales by increasing inbound leads from organic search.

The Project

Qooper's ambition was not only to drive more sales but to assert itself as a dominant player in the SaaS education sphere. Recognizing the necessity for an authoritative online presence, they sought to build upon their SEO groundwork with a strategic external link-building campaign.

The beginning of this venture involved an in-depth examination of Qooper’s current content arsenal to pinpoint potential linkable assets. Armed with this knowledge, our team formulated two principal strategies: link insertion and Help a Reporter Out (HARO) outreach.

Link Insertion Strategy

We initiated manual outreach to webmasters across pertinent websites, requesting the incorporation of links directed towards Qooper's content. Our emphasis was on the application of specific, targeted keywords as anchor text to foster link equity and relevance.

HARO Strategy

Simultaneously, we embarked on a vigilant HARO outreach campaign, routinely pitching contributions to reporters penning articles within the mentoring and education technology domain.

Results & Outcomes

After a persistent seven-month campaign, Qooper realized a staggering 2203% increase in organic traffic. This success was underpinned by:

  • Improved Domain Authority: The influx of links from authoritative domains elevated Qooper's reputation and standing on Google.
  • Enhanced Search Rankings: A greater number of backlinks led to heightened visibility and improved rankings for crucial search terms related to mentoring software.
  • Referral Traffic: The high-quality links served as conduits for referral traffic, with visitors navigating to Qooper’s platform from other reputable sites.

Between February and August 2022, our team secured 57 links from high-value publications within their industry niche. The average Domain Rating of the articles was an impressive 78, reflecting the caliber of the publications we targeted. This contributed not only to a quantum leap in organic traffic by 2203% but also bolstered Google search rankings for pivotal keywords in the mentoring software category.

Some notable published articles include:

Qooper's case study illustrates the power of a well-orchestrated link-building campaign that synergizes with on-site SEO efforts. It underscores the pivotal role of strategic outreach and the selection of quality over quantity when it comes to link acquisition. The outcomes far exceeded Qooper’s objectives, setting a benchmark for SaaS platforms aspiring to scale their organic search traffic and harnessing it to drive sales and growth. Through meticulous execution and persistent effort, Qooper now stands as a testament to the undeniable impact of digital marketing finesse.

Take the Next Step

Are you ready to see similar extraordinary growth in your organic traffic? Qooper's success story is not just inspiring; it's attainable. Connect with us to discover how our tailored link-building strategies can propel your SaaS platform to unprecedented heights.

‍Request your personalized consultation today and begin your journey towards becoming an industry leader in the digital space.

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